If you are a new business in 2024, then you should know how to use Instagram to build brand awareness and make more people recognize your brand. Leveraging Instagram, you can integrate simple tricks that can help you with growth and generate great results simultaneously.
Here are the best strategies to follow:
Consistently Post Stories
Now, the first strategy is quite straightforward. All you need to do is to post stories or content every single day. More importantly, when it comes to posting stories, you must focus on making them incredibly interesting instead of boring. You already know that no one likes boring content.
People want to see interesting content that they can relate to or share with others. Of course, initially, it might feel a little bit of a choir to post daily feed posts. On the other hand, stories are way easier to post, at least daily.
The Trick of Creating Interesting Feed Content
When it comes to the feed content, make sure that it is sharp and offers a lot of value. Make sure that the feed content is captivating so that it can appeal to new people. A lot of time, your feed content is shown to people who don’t yet follow you.
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Stories vs. Reels
You can leverage reels to make a good first impression because reels are usually shown to people who are not your followers. On the other hand, stories only go to your followers. Your followers already know, like, and trust you.
So, you can use your stories to get a bit more personal and interesting and go slightly off-topic as well. You can use stories to show people the human side of your business, for instance. You can show people your stories and passions.
You can use stories to open up a bit more with your personality, which will help you build a stronger and more human connection with your audience, which, in turn, will lead to better engagement and better growth down the line.
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Use Relevant Hashtags
Another very simple yet incredibly effective strategy to optimize your Instagram growth is to find at least five to fifteen hashtags that are relevant to your niche. On the use of hashtags, make sure that these aren’t too big or too small but relevant to your industry or the kind of content that you are posting.
Rest assured, once you know what your relevant hashtags are, all you need to do is put them in your captions when posting a reel and forget about hashtags.
This way, you will save yourself time and effort by overthinking hashtags. The thing about hashtags is that these were, at one point, a big deal, as these were the only way you could get discovered on social media platforms.
Today, you don’t need to rely on hashtags so much as you can leverage the following options as well:
- Suggested Profiles
- Explore Page
- Home Page Suggestions
- Hashtags
- Reels Feed
- Better SEO Filters
Now, what this means is that hashtags are no longer the only focus when it comes to building your audience and growth on Instagram.
Are Hashtags Still Important?
Are hashtags still important, though? Yes – they are. You should definitely continue using hashtags, but you shouldn’t spend your entire day on them.
Initially, spend some time to find a handful (five to fifteen) of good hashtags. Subsequently, put all your time and effort into creating and publishing better content consistently. You get the point – things have changed, and hashtags will not determine the success of your content, but these will work as a way to amplify your content.
Avoid this Hashtag Mistake
Another thing to know about hashtags is that you should stop putting hashtags in your comments. There is no benefit to putting your hashtags in your comments, as it once used to be. In fact, there are a lot of downsides to using hashtags in your comments today.
There are tons of different ways to grow on Instagram, including the use of suggested profiles, exploring the homepage, etc. All of these different suggestions are created from Instagram by assessing your keywords, captions, and your bio.
So, Instagram doesn’t rank your content based on SEO or recommendations based on your comments. We aren’t living in 2017 anymore, where putting hashtags in comments was a trend. So, avoid the mistake of including your hashtags in the comments; otherwise, you will be missing out on the majority of the potential that other accounts have.
Only Go for High-Quality Uploads
To increase your Instagram growth to ten times, you can do one thing, which is to switch your settings to high-quality uploads. If you haven’t done this already, you might be wondering why your content looks amazing in your camera roll – but – the moment you post it, it kind of turns out awful.
Now, if you are experiencing something similar, you can fix things quickly. All you need to do is select settings and scroll to the option of “data end usage.” Proceed to turn on high-quality uploads, which will immediately improve the quality of your content. Subsequently, it will make your content more appealing.
Now, this setting won’t make it perfect, but it is a lot better. So, don’t miss out on this important Instagram setting if you want to improve your content engagement.
Create An Email List
When it comes to Instagram growth, you should consider establishing an email list as well. There are many benefits of building your email list, such as you can build a strong network and get in-depth insights into your audience. You can also have direct access to your audience and no longer have to rely on an Instagram algorithm that doesn’t only change frequently but also restricts the reach of your content. Leveraging the email list, you can also access way more opportunities to monetize your target audience and successfully generate income from it.